Journal

What "Small Batch" Really Means When the Work Is Done by Hand

For us, small batch is not a slogan. Because every set is hand-embroidered, each drop is a small number of items. We release designs in limited drops. A drop can sell out, and a design that finds i...

The Tortoise: Why the Brand Is Named for Slowness

Kashukuma means tortoise in a regional language of Pakistan [confirm which language], and it is also the name of a character from a childhood television show two siblings grew up watching together....

Building a Two-Set Rotation

Two sets per bed is the practical sweet spot: one on the bed, one clean and resting. It means a made bed is always within reach on wash day, and, because each set is used half as often, both last f...

Storing Linen So the Embroidery Survives

Store linen clean and completely dry, in a cool, dark, airy place. Fold loosely rather than crushing it, keep it out of direct sunlight, which fades both fabric and embroidery, and avoid sealed pla...

Stop Sheets Pilling: Causes and Prevention

Sheets pill when short fibres work loose and abrasion rolls them into little balls. The cure is mostly prevention: choose long-staple cotton in a true weave, wash cool on a gentle cycle with a mild...

How Long Should Bed Linen Last?

Well-made 100% cotton sheets, washed gently and rotated, last many years rather than a season or two. Life comes down to fibre, weave and care: long-staple cotton in a true weave, washed cool and d...

How to Make a Bed Like a Hotel

A hotel bed is mostly method and crisp percale. Start with the fitted sheet seated square, add the flat sheet tucked tight with a hospital corner, shake the duvet fully into the corners of its cove...

Percale in Summer, Sateen in Winter: Choosing Bed Linen by Season

Percale sleeps cooler, so it suits summer, warm rooms and hot sleepers. Sateen holds a little more warmth and sits closer to the skin, so it suits winter and cold rooms. Both are 100% cotton; the d...

Long-Staple Cotton, Explained

Long-staple cotton is cotton with longer individual fibres. Longer fibres spin into smoother, stronger yarn with fewer loose ends, which means a fabric that feels better, pills less and lasts longe...

How to Iron Sateen Without Losing the Sheen

Iron cotton sateen on the reverse, on a medium setting, while it is still slightly damp. The sheen comes from light reflecting off long floats of thread on the surface, and pressing that surface di...