Kashukuma makes hand-embroidered bed linen in 100% cotton. Every set is embroidered by hand on the duvet cover and both pillow shams by artisans in Pakistan - not printed, not machine-applied. Nine designs across two fabrics: 200-thread-count percale in Twin, Full/Double and Queen; 300-thread-count cotton sateen in Queen and King. Seven pieces per set. Each design is made in a small, hand-embroidered drop.
Machine embroidery exists and it is fine. It is also identical, every time, on every piece, in every home that bought that pattern. Hand embroidery is the opposite proposition: slower, more expensive, impossible to scale, and different every time. On a Kashukuma set the embroidery is worked directly onto the finished duvet cover and both shams, stitch by stitch, by a person. The flat sheet, fitted sheet and pillowcases are left plain, so nothing sits under your face or your body but cotton. You will find small variations between pieces - in stitch spacing, in thread tension, in exactly where a motif falls. That is the evidence of the work. We produce in small, hand-embroidered drops rather than to a warehouse. Each drop is a small number of items. A size can sell out; a design that does well may return in a later drop, and some are made only once.
Questions
Is the embroidery really done by hand?
Yes, entirely. Every duvet cover and every sham is worked stitch by stitch by an artisan in Pakistan. It is not a print, an applique, or a machine pattern.
Which pieces carry the embroidery?
The duvet cover and both pillow shams. The flat sheet, fitted sheet and two pillowcases are plain cotton.
Why is hand-embroidered bedding more expensive?
Because a person spends hours on each set. The embroidery on a single sham cannot be rushed, batched or automated, and our densest design carries roughly double the stitch count of our lightest.
Do you restock?
Sometimes. Every design is made in a small, hand-embroidered drop, so a size can sell out. A design that finds its people may return in a later drop, and some designs are made only once.
